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Create Rank Ready Content in Minutes

The AI Content Writer Tool is specifically designed to transform your keywords into valuable, high-quality content for your website or online store. This tool ensures that your keywords are seamlessly integrated into the content, aligning perfectly with your topics and optimizing it for search engines. Using AI to create your content involves several steps to ensure the best possible results. Below, we provide a detailed explanation of each step to guide you through the process and help you generate impactful, keyword-rich content.

Serpify's content writer feature let's you create content for your website in just a couple of clicks

Content writer: A Simple Step-by-Step Guide

Step 1: Select the Keyword Collection for Content Creation

You have two options to start creating content:

  1. From Keyword Research: Navigate to the keyword research section and click on the "Create Content" button for the specific keyword collection you want to use for writing content.

  2. From Content Writer: Go directly to the content writer tool and click on "Create New Content."

Create new content mockupFor this instruction, we will proceed with option 1.

Step 2: Select Your Content Type

The type of content you choose should align with your specific goals. Each content type varies in structure, length, number of paragraphs, and overall setup. Below is a brief explanation of the differences between the content types to help you make the right choice.

  • Blog: A versatile content type for sharing informative, engaging, or entertaining articles to drive traffic and improve SEO. Ideal for building authority and connecting with your audience.

  • Product category: Focuses on a group of related products, providing descriptions and details to guide potential buyers and boost conversions. Perfect for e-commerce websites.

  • Company service: Highlights the services your business offers, emphasizing benefits and solutions for your customers. Helps to establish credibility and attract new clients.

  • FAQ: Provides clear answers to common questions, enhancing user experience and addressing customer concerns. Helps with SEO by targeting specific queries.

  • Custom: A free-form content type that gives you full flexibility to create content not predefined by templates. You can start with your own text or provide an initial draft for further enhancement. Perfect for unique use cases or highly specific needs.

Pick content type

Step 3: Select Your Focus Keyword

Choose the primary keyword that will guide the content creation. This keyword will be the central focus of your text, ensuring the content aligns with your goals. Select one from your keyword collection to make it the cornerstone of your content.

Pick focus keyword mockup

Step 4: Select Your Sub-keywords

Choose one or more subkeywords to include as secondary focuses in your content. Keep in mind that targeting too many keywords can dilute the quality of your content. It's recommended to focus on a maximum of two keywords: your primary focus keyword and one subkeyword. You can add one more if necessary, but exceeding this may negatively impact the effectiveness of your content.

Pick subkeywords mockup

Step 5: Choose the Language & Tone of Voice for the Text

Select the language in which your text will be written, as well as the tone of voice that best fits your content's purpose and audience. Below is a brief explanation of the different tones of voice to help you make the right choice:

  • Authoritative: Confident and knowledgeable, instilling trust.

  • Cheerful: Bright, positive, and uplifting.

  • Conservative: Traditional and cautious, suited for formal contexts.

  • Casual: Relaxed and conversational, perfect for informal communication.

  • Dry: Straightforward and serious, with little emotion.

  • Edgy: Bold and provocative, challenging norms.

  • Enthusiastic: Energetic and passionate, conveying excitement.

  • Formal: Polished and professional, appropriate for corporate settings.

  • Frank: Honest and direct, cutting to the chase.

  • Friendly: Warm and approachable, creating a personal connection.

  • Funny: Light-hearted and humorous, aiming to entertain.

  • Irreverent: Playfully disrespectful, often breaking conventions.

  • Matter-of-fact: Objective and neutral, presenting facts without bias.

  • Passionate: Emotionally intense, showcasing strong beliefs or feelings.

  • Playful: Fun and lively, appealing to creativity.

  • Professional: Businesslike and competent, focused on expertise.

  • Provocative: Stimulating and thought-provoking, encouraging reactions.

  • Quirky: Unconventional and whimsical, standing out from the crowd.

  • Romantic: Emotional and idealistic, focusing on affection or beauty.

  • Sarcastic: Witty and cutting, often with ironic humor.

  • Trendy: Modern and fashionable, in tune with current styles.

  • Trustworthy: Reliable and dependable, earning confidence.

  • Unapologetic: Bold and confident, unrestrained by expectations.

  • Upbeat: Positive and optimistic, promoting a feel-good vibe.

Dropdowns mockup
Choose the tone that best resonates with your audience and aligns with the purpose of your content.

Step 5: Choose Your Target Audience

Describe your ideal target audience by typing in the characteristics of the people you want to reach. Feel free to write it in your native language, you don’t need to use English.

Target audience input mockup

Step 6: Choose the Desired Length of Your Text

The length of your text plays a crucial role in achieving your goals. You can choose from three options, each suited to different purposes. Below is an explanation of these options:

  • Short

  • Medium

  • Long

Step 7: Provide a Title for Your Content

You have two options for the title:

  • Use Your Own Title: If you already have a title in mind, you can input it directly.

  • AI-Generated Titles: Let our AI generate several title suggestions based on your keywords, and select the one you like best.

Mockup for picking a generated title

Step 8: Customize Your Outline

Our AI automatically generates a suggested outline based on the information you’ve provided. You can personalize this outline to suit your needs by:

  • Editing: Modify the existing headings.

  • Adding: Insert new headings to expand the structure.

  • Deleting: Remove any headings that aren’t relevant.

Generate outlines mockup
Tailor the outline to fit your vision and preferences before proceeding!

Step 9: Create Your Content

Our content writer offers multiple ways to create your content. You can write content yourself or let AI generate a paragraph or even the whole content for you!

Generate paragraph mockup

Generate all content mockup

It is also possible to let AI change written text. There are many different ways to let the content suit to your needs:

  • Improve: This will improve the selected text.

  • Shorten: This will make the selected text shorter.

  • Expand: This will make the selected text larger.

  • Correct spelling & grammar: This will correct possible spelling mistakes and improve grammar if needed.

  • List: This will convert the selected text into a list (if possible).

  • Simplify: This will simplify the selected text and makes it easier to understand.

Improve text mockup

Step 10: See How Your Content Scores

To create SEO-optimized content, many different factors need to be considered. We’ve developed a Content Analyser that evaluates the text, whether written by our AI or by yourself, and assigns it a score. This score ranges from 0 to 100, with 100 indicating a fully optimized text that is ideal for publishing on your website or online store.

Below, we’ve outlined all the points your content should meet:

  • Word Count: Ensure the text meets the required word count for comprehensive coverage.

  • Focus Keyword in Title (H1): The focus keyword should appear in the main title of the text to emphasize its importance.

  • Title Length: Aim for a title length between 40 to 60 characters to strike a balance between readability and SEO effectiveness.

  • H1 Tag in Text: Ensure the text contains an H1 tag as the primary heading.

  • H2 Tag in Text: Include at least one H2 tag to structure the content effectively.

  • H3 Tag in Text: Incorporate H3 tags where appropriate to further organize the content hierarchy.

  • Focus Keyword in First Paragraph: To help Google and other search engines identify the main topic, include the focus keyword in the first paragraph.

  • Subkeywords in Subheadings: If focusing on additional keywords, place subkeywords within subheadings to emphasize them.

  • Internal and External Links: Include both internal and external links to improve page importance and connectivity for search engines.

  • Keyword Density: Maintain a keyword density of 1-2%. This represents the percentage of the text composed of the focus keyword, ensuring optimal usage without overstuffing.

By following these guidelines, your text will align with best practices for search engine optimization, improving its visibility and relevance.

Content analysis mockup

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